No industry is as needed yet doubted as the search engine optimization industry. That is because, although SEO is not new, it remains fairly unknown to the common eye. According to Forbes, SEO is an integral part of the marketing strategy, a “fantastic way for brands to achieve their goals”. Despite that, many business owners and CEOs experience doubts when considering search engine optimization. Here are 3 SEO myths, now busted, to help you see the difference between perception and reality.
What is SEO?
Before going into the myths, let’s quickly go through the definition of SEO, just to have a clear starting point. Investopedia defines it as “the process of improving visibility on a search engine” and that search engine can be Google, Bing, Yahoo or any other one.
It is important for businesses of all sizes to do search engine optimization because that gives them access to the largest audience, the online one. You want to be online, but you also want to be visible online. And how do you do that? With the help of an SEO service in UK. These are some of the benefits of using SEO:
- It improves brand awareness
- It increases website traffic
- It reaches the target audience
- It builds trust
- If offers your clients a better user experience
- it helps you reach new audiences
- it can increase sales
- it offers long-lasting results
Now that we know what SEO is and why it is important, let’s now get to debunking some of the most common myths.
Myth No.1: Every SEO Services Company in the UK is the Same
The first myth addresses the issue of performance. Not all companies are the same. Not all companies use the same practices, technologies or information, which inevitably leads to different results. Some companies are better than others.
Maybe you worked with an agency in the past and maybe you did not enjoy that experience. Maybe you did not get the result you wanted and that set a bad precedence. If that’s you, then this article is here to tell you not every agency is the same. Not every agency will let you down.
In fact, most agencies will meet your expectations and some agencies might even surpass them. Here is a list of checklists to go through to make sure the agency you’re considering is professional
- their team is composed of experts
- they provide case studies on their webpage
- they were awarded for their performance
- they offer customized strategies
- they are transparent about the pricing
Myth No. 2: An SEO Services Company in the UK Will Offer Immediate Results
SEO promises you’re getting visibility, more website traffic and, ideally, more leads. What it doesn’t promise is that it will give you all of that overnight. SEO is a long-term investment, and the ROI can even surpass the return on investment generated by paid ads, especially in the long run. But this myth right here is probably the most damaging for the client-business relationship and that’s because it creates impossible expectations.
Yes, SEO will give you results, but it won’t do it overnight. Incorporating a few keywords and creating a few backlinks won’t push you to Google’s first page after one day. You will get there, but definitely not in one day and that’s better. Why? Because if you got there organically with the help of SEO, you are more likely to maintain your position there for a longer period of time. Unlike paid ads, which stop working once you stop paying, SEO continues to work for you months even years after the initial investment. That is why SEO is worth the time.
Myth No. 3: There’s no Need for a Specialised Agency, Any Web Developer Can Handle SEO
Because people often lack understanding of what SEO is, what it does, what are the practices of the domain and how it works, there is this myth flowing around that you don’t need a specialized SEO services company in the UK to do it, and that anyone who works on the website can do it. That is simply not true. You wouldn’t assume a driver knows how to build or fix a car, simply because they drive one, would you? Yes, they might know a thing or two about the engine and how to check the oil, but you wouldn’t bring your car to a fellow driver when it needs its brakes replaced, now, would you? There are certain things only an expert can do, and the same goes for SEO. You need a professional and respectable SEO services company in the UK to do it for you.
A web developer is good at what it does: developing the website. A copywriter is good at what he does: writing texts. An SEO expert in the UK is good at what he does: SEO. And that’s the best scenario. You wouldn’t want a Jack of all trades and a master of none? It would be better to have an expert for each of these domains.
Bonus Myth: An SEO Service in the UK is Too Expensive
The best part about SEO is that you get what you pay for, sometimes even more. A respectable SEO services company in the UK will give you personalized and tailored strategies for your business so that you pay only for those elements that you will need. No up-selling here.
Because they offer custom solutions, the prices are most of the time available for any budget. Many agencies out there have experience with small and medium enterprises, with budgets that are not that high and are still able to deliver favourable results. SEO doesn’t have to be expensive. If the fear of high costs is what keeps you away from giving it a try, ask an agency for their quote and see if it fits in your budget, it might as well do.
Conclusion:
As you can probably tell, there are many myths surrounding the topic, most of them stemming from a lack of knowledge of the field. SEO agencies are used to these rumours, but it becomes a problem when business owners believe them because it can keep them away from the benefits SEO can provide, on no real basis. If you have more questions about the topic, contact a professional agency and see how they can help you grow your business.
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